The stated aim is to balance social purpose with an enterprising approach to delivering healthcare. PC24 works collaboratively with its partners and the communities it serves to ensure the needs of both patients and its commissioners are met thus achieving positive system change over time. Any financial surplus is reinvested into the development of new or existing services. PC24 seeks to improve the health of the communities it serves by growing as a social enterprise and by providing a quality workplace where people are supported to flourish.
The Chief Executive of the Executive Management Team and Unitary Board has lead responsibility with Director colleagues for the overall strategic direction and performance of the organisation. The CEO is expected to plan up to 5 years ahead to ensure that capacity and productivity are maximised. The CEO is expected to represent the organisation locally and nationally.